Privacy Policy

Oct 30, 2024

This Privacy Notice for Predicted Limited ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at http://www.predicted.co, or any website of ours that links to this Privacy Notice

  • Use Predicted. Predicted is an innovative analytics platform designed specifically for restaurants. Our service utilizes advanced algorithms to forecast customer traffic and manage inventory efficiently. By analyzing historical sales data, weather patterns, and local events, Predicted provides actionable insights that help restaurant owners make informed decisions, reduce food waste, and enhance overall profitability. With features like sales forecasts and perishable food inventory management, we empower businesses to maximize their operational efficiency and drive success in the competitive food and beverage industry.

  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at shaarifali@predicted.co

Summary of Key Points

This summary provides key points from our Privacy Notice.

What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information?
Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary, with your consent or as otherwise permitted by applicable law.

Do we collect any information from third parties?
We do not collect any information from third parties.

How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so. We may also process your information for other purposes with your consent.

In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties.

How do we keep your information safe?
We employ strong organizational and technical measures to protect your personal information. However, it’s important to understand that no internet transmission or storage system can ever be completely secure. As a result, we cannot guarantee that hackers or other unauthorized individuals won’t find ways to overcome our security and potentially access, steal, or modify your information. We continuously work to maintain a strong defense, ensuring your information remains as safe as possible. Learn more below at "How do we keep your information safe?" about the measures we’ve put in place to safeguard your data.

What are your rights?
If you are located in Hong Kong, applicable privacy laws, such as the Personal Data (Privacy) Ordinance, provide you with specific rights regarding your personal information. Learn more below at "What are your rights?" about your privacy rights.

How do you exercise your rights?
The easiest way to exercise your rights is by contacting us, 'shaarifali@predicted.co'. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

1. What information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names

  • phone numbers

  • email addresses

  • mailing addresses

  • usernames

  • passwords

  • contact preferences

  • contact or authentication data

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

  • financial data

  • historical sales data

  • monthly sales target and actual performance

  • cost of goods sold (cogs) for menu items

  • feedback or reasons for sales discrepancies

  • perishable food inventory levels and types

  • specific operational adjustments based on forecasts

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by American Express, MasterCard, Visa and UnionPay. You may find their privacy notice link(s) here:
https://www.americanexpress.com/us/company/privacy-center/online-privacy-disclosures/,
https://www.mastercard.us/en-us/vision/corp-responsibility/commitment-to-privacy/privacy.html,
https://usa.visa.com/legal/privacy-policy.html, and
https://b2b.unionpayintl.com/epsp-portal/en/i/privacyPolicy.html.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information.

The information we collect includes:

  • Aggregated Sales Data. Combined sales figures from multiple time periods or locations to identify trends and patterns in customer behaviour and revenue generation.

  • Traffic Pattern Analysis. Insights derived from historical customer traffic data, showing peak times and trends that can inform operational decisions.

  • Forecasts Model. Predictions generated from historical data, including sales forecasts and customer traffic estimates for improved planning and inventory management.

  • Inventory Utilization Rates. Calculated metrics that indicate how efficiently perishable inventory is used, helping to minimize waste and optimize ordering practices.

  • Customer Behaviour Insights. Derived insights from analysing customer purchasing patterns based on weather and events, informing menu adjustments.

  • Performance Benchmarks. Comparison of actual sales performance against set targets or industry standards, identifying areas for improvement and operational efficiency.

  • Weather Impact Assessments. Data reflecting the correlation between weather conditions and customer behaviour, helping to optimize inventory based on forecasted weather events.

Google API

Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.

  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.

  • To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, and your experience.

  • To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.

  • To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

3. When and with whom do we share your personal information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

  • When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This data helps Google Maps provide directions, but it is not always perfectly precise.

  • Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

4. Do we offer artificial intelligence-based products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Our AI Products

Our AI Products are designed for the following functions:

  • AI predictive analytics

  • Machine learning models

How We Process Your Data Using AI

All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.

5. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than one (1) month past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

7. What are your privacy rights?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "How can you contact us about the notice" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at 'shaarifali@predicted.co'.

8. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

9. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

10. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact us by post at:

Predicted Limited
Unit 1603, 16th Floor, The L. Plaza,
Sheung Wan, Hong Kong Islands
Hong Kong

11. How can you review, update, or delete the data we collect from you?

You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please email at shaarifali@predicted.co

© 2024 Predicted, Inc. All rights reserved.